E-Commerce Analytics Dashboard
Trail Blazers LLC - $2.5M Athletic & Wellness Brand Performance
Total Users
428,592
+34.2% vs last year
Revenue
$2.47M
+28.5% growth
Conversion Rate
3.84%
+0.8% improvement
Avg Order Value
$147.82
+$12.40 increase
Revenue & Sessions Trend
Monthly performance over 12 months
Conversion Funnel
User journey analysis
100%
72%
45%
3.84%
Google Analytics 4 Certified
Advanced funnel analysis, attribution modeling, and e-commerce tracking implementation.
Traffic Sources
Channel performance breakdown
Organic Search
312,847 sessions
38.2%
Direct
198,421 sessions
24.2%
Social Media
147,892 sessions
18.1%
Paid Search
98,247 sessions
12.0%
Email
42,185 sessions
5.2%
Referral
19,000 sessions
2.3%
Top Pages Performance
Page-level analytics
| Page | Views | Avg. Time | Bounce |
|---|---|---|---|
| /products/performance-gear | 142,847 | 3:24 | 28.4% |
| /collections/new-arrivals | 98,421 | 2:58 | 32.1% |
| /checkout | 67,892 | 4:12 | 12.8% |
| /products/recovery-tools | 54,127 | 2:45 | 35.6% |
| /about-us | 32,847 | 1:52 | 45.2% |
Device Category
User device breakdown
User Demographics
Age distribution
18-24
18%
25-34
34%
35-44
28%
45-54
14%
55+
6%